Kingdom & Co created awareness for one of their latest NBA clothing range at Sportscene in Canal Walk in the Western Cape. We were briefed to film the “Shoot the loop” basketball activation event.

The Shoot the Loop campaign is a unique way to introduce customers to Kingdom & Co’s new basketball range. The campaign encourages consumers to “get their shot off” by taking part in a competition where they have to make it through a series of hoops while being filmed from every angle by our camera crew using the Sony A7C Mirrorless camera.

We filmed, edited and packaged the production in the required aspect ratios and durations. The promotional video was broadcasted instore and on LED TV panels in various Sportcene stores and malls across the country